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Pokism #1: The Status Quo

The job is not to catch up to the status quo. The job is to invent the status quo. This is the opening line of Seth Godin’s manifesto, Poke the Box. Over the next ‘x’ amount of weeks, I will be using a quote that I call a “Pokism” from this masterpiece each Friday as … Continue reading

What’s Your Cat?

In exploring the concept of storytelling, I recently read Save the Cat, a book about the basics of screenwriting by Blake Snyder. The meaning behind the title is what Synder believes is the most important, yet often neglected, aspect of movie. In his own words, “It’s the scene where we meet the hero and the … Continue reading

Collaboration and Competition: Lessons from the Twitter Trio

Introducing the Twitter Trio Competition is fierce on the Internet. Everyday, you learn about a handful of tech start-ups. We find it hard to juggle all of the competing web applications, blogging sites, social networks, and so on. More recently, however, I’ve noticed a trend taking place in the online world that veers from the … Continue reading

Price Matching is a Decoy

Our Price Matching Guarantee: Just Like Everyone Else’s Oh, wait. That’s not what the sign said? But it’s true, isn’t it? I was shopping at Target yesterday afternoon and I saw a sign that read, “Our Price Matching Guarantee: We’ll match anyone’s price on identical products.” You know what, though? I have seen the exact … Continue reading

Poking the Box

Seth Godin, You Inspire Me! It’s official: I am launching my company, Small Business Storyteller, on Monday, October 31, 2011 (clearly, I am not superstitious). I started planning on July 20th and now have events in place for an official start date. This, I suppose, is the soft launch, my unofficial kick-off, my proclamation to … Continue reading

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